Build Notes
Notes from actual projects
Technical writing on web design and frontend development. Patterns we noticed, decisions we made, things that broke and how we fixed them.
May 2025
Why your landing page isn't converting (and it's not the headline)
Most conversion problems start three layers below the fold. Here's the structural audit we run on every new project before touching the design.
April 2025Design handoff is broken. Here's what we do instead.
Figma files alone don't ship products. Notes on why design-to-code handoff consistently fails and how we eliminated the gap entirely.
March 2025Scope creep starts at the brief, not the revision
Every project that grew beyond its budget had the warning signs in the first conversation. What to look for before you start.